Premium lingerie meets empowerment in a brand that advocates individuality and places womxn's stories at the centre of everything.
no.09 For dreaming // Against sleeping
The norm tells us
To dream big and so we should. But we should not get so comfortable in the dream that we forget to put it in action.
This underargument
Will remind you that procrastination and self-doubt will make sure your dreams remain just that. Do not sleep on your ambition, bring your dreams into reality.
And, we promise, wearing this will make you feel extra brave.
Design highlights
Sensual French embroidery in a deep midnight blue highlighted by an electrifying matching soft velvet trim.
no.08 For insecurities // Against self-doubt
The norm wants you to
Deny what you’re uncomfortable with, hide your doubts and fake confidence.
This underargument
will remind you that you have to trust yourself. Discomfort is often what you grow from. There can be a silver lining in owning your insecurities.
And, if you're not in the mood for that, wearing this will surely make you feel 10/10.
Design highlights
Swiss embroidered mesh in a golden mustard hue and needle-out elastic trims mixing modern finishing to a subtle art deco vibe
This Month at The Book(ish) Club
Growing through storytelling is at the core of what we do at the underargument.
So every month, we ask ourselves a question inspired by one of the underargument's themes and vote for 3 books on the topic. Each member chooses one of the 3 books to read (or if reading is not your thing, just join for the conversation). We get together online on the last Wednesday of the month to chat through new learnings with members and special guests.
March's Theme:
Inspired by no.04 For sexy // Against sexism
Discussion point: What can we learn from notable women about overcoming sexism on their way to success whilst owning their individual definitions of sensuality, sexuality and femininity?
Upcoming Events
THE ANTI-CASTING
The anti-casting is at the core of what we do at the underargument. We believe in the power of individuality, diversity and story-telling.
So, we cast the womxn featured through the brand solely based on a story they shared that's inspired by one of our underarguments. We don't ask for photos, we don't ask for measurements. Only your words. To find out more head to the anti-casting page.
Submit your story HERE
THE BOOK(ISH) CLUB MEETUP
Choose between 3 books inspired by one of the underargument's themes and join us online each month as we dig deeper through the topics that influence the brand with members and special guests.
We welcome those who love reading, those who don't and those who do but never find the time. This is a space for conversations, not a reading marathon. If you love learning new things, this club is for you. Go to the book(ish) club page or click below for more information.
Online every last Wednesday of the month CLICK HERE to join
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FIND OUT MORE ABOUT US...
The anti-casting
Sustainability
Your Stories
Behind the brand
