We believe in the power of individuality

Each collection is an argument against the norm. Each lingerie piece is named and labelled after an empowering quote to remind the wearer to embrace their individuality.

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The anti-casting

We are all about diversity, but we don't want to typecast, ever. We do not want to fall into tokenism marketing and pat ourselves on the back for ticking boxes.  We feel that succeeding to showcase different types of women through the underargument is nothing to be proud of; it is not different or “great”. It is simply what it should be. 

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Sustainability is on everybody's radar and everyone's lips nowadays. And that's a great thing. But it also tends to refer to different things from one person to another. To us, it means:

• The preservation of the environment

• The conservation of the craft

• The protection of our people and the communities we work with

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Latest Collections

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The Stories Behind The Underarguments

Upcoming Events

Until 18th February 2020

If you're in Paris before 18th February, come see the range at the Exposed x Galeries Lafayette Pop Up. Plus it's the very first time the underargument shows in the French capital!


11-24th February 2020

Come see the range in the flesh at the Lone Design Club Fashion Week Pop Up shop in Soho, London. 

10am - 7pm everyday

14-16 Great Pulteney St, Soho, London, W1F 9ND


14th February 2020

Come spend Valentine's Day with us, a bunch of other awesome brands and the cool kids at LDC for an empowering evening as we discuss all things self-love.


Behind the scenes of an anti-casting shoot

French show 66 Minutes (M6 TV channel) follows Maïna Cissé (Founder) on one of the underargument's anti-casting shoots and the preparation for the Salon International de La Lingerie 2020.