no.11
For giving
// Against losing
Premium lingerie meets empowerment
in a brand that advocates individuality and places womxn's stories
at the centre of everything.
Best of 40% off
Can't get enough?
FIND OUT MORE ABOUT US...
The anti-casting
Behind the brand
Sustainability
Your Stories
Upcoming Events
THE ANTI-CASTING
The anti-casting is at the core of what we do at the underargument. We believe in the power of individuality, diversity and story-telling.
So, we cast the womxn featured through the brand solely based on a story they shared that's inspired by one of our underarguments. We don't ask for photos, we don't ask for measurements. Only your words.
Find out more and submit your story HERE
THE BOOK(ISH) CLUB MEETUP
Choose between 3 books inspired by one of the underargument's themes and join us online each month as we dig deeper through the topics that influence the brand with members and special guests.
We welcome those who love reading, those who don't and those who do but never find the time. This is a space for conversations, not a reading marathon. If you love learning new things, this club is for you. Go to the book(ish) club page or click below for more information.
Online every last Wednesday of the month CLICK HERE to join
Maïna Cissé shakes up the codes of lingerie
READ NOW
'You are more than a body': the lingerie brand that picks models without seeing them
READ NOW
What I learnt from stripping down to my underwear to pose in an anti-casting shoot
READ NOW
Maïna Cissé interviewed by Revealed
Read Now
Lingerie brand recruits models without seeing pictures or asking measurements
READ NOW
