Premium lingerie meets empowerment
in a brand that advocates individuality and places womxn's stories
at the centre of everything.
no.13 For heartaches // Against broken hearts
The norm expects us to
Fall apart, feel less than and incomplete when relationships or life don't go as expected.
This underargument
Will remind you that heartaches are part of what we have to go through. Each one reminds us how strong we are for always bouncing back when life throws us curveballs.
And, we'd bet you'll be the one breaking hearts wearing this!
Design highlights
French embroidery in a deep burgundy contoured with soft velvet trims.
no.04 For sexy // Against sexism
The norm says
Sexist behaviours are on us. It wants us to believe that we provoke situations by stepping outside of what is acceptable as a woman.
This underargument
Will remind you that nothing about you deserves anything less than respect; nothing real about you ever needs to be toned down, hidden or belittled.
Plus, it'll make you feel extra sassy.
Design highlights
Stretch sheer and burgundy Italian mesh framed by a bold velvet elastic.
no.14 For belonging // Against fitting in
The norm makes us
Believe that to belong is to be alike, assimilate, and polish what stands out.
This underargument
Will remind you that you belong where love and happiness reside. There is nothing authentic about you that needs altering for others.
And, we know you will love standing out in this.
Design highlights
French embroidery in bold and contrasting amber and navy hues highlighted by plush velvet trims.
no.01 For awesome // Against Perfect
The norm wants you to
Think that perfection is the secret to success and happiness.
This underargument
Will remind you to remain as fantastic and as flawed as you are because greatness lies in your quirks.
Or, it will just make you feel like you're on top of the world—hopefully, both.
Design highlights
Mesmerising French embroidery contoured with soft velvet trims.
Upcoming Events
THE ANTI-CASTING
The anti-casting is at the core of what we do at the underargument. We believe in the power of individuality, diversity and story-telling.
So, we cast the womxn featured through the brand solely based on a story they shared that's inspired by one of our underarguments. We don't ask for photos, we don't ask for measurements. Only your words. To find out more head to the anti-casting page.
Submit your story HERE
THE BOOK(ISH) CLUB MEETUP
Choose between 3 books inspired by one of the underargument's themes and join us online each month as we dig deeper through the topics that influence the brand with members and special guests.
We welcome those who love reading, those who don't and those who do but never find the time. This is a space for conversations, not a reading marathon. If you love learning new things, this club is for you. Go to the book(ish) club page or click below for more information.
Online every last Wednesday of the month CLICK HERE to join
Can't get enough?
FIND OUT MORE ABOUT US...
The anti-casting
Behind the brand
Sustainability
Your Stories
Maïna Cissé shakes up the codes of lingerie
'You are more than a body': the lingerie brand that picks models without seeing them
What I learnt from stripping down to my underwear to pose in an anti-casting shoot
Maïna Cissé interviewed by Revealed
Lingerie brand recruits models without seeing pictures or asking measurements
