no.04
For sexy
// Against sexism
Premium lingerie meets empowerment
in a brand that advocates individuality and places womxn's stories
at the centre of everything.
The Reboot Sale
Treating you with up to 80% off sitewide while we take a break to reboot (don't worry, we're shipping as usual). Find out more here
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The anti-casting
We cast womxn only based on a personal story they share with us. We don't ask for photos, we don't ask for measurements. We let womxn own their narrative and allow for more authenticity in the representation of diversity.
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Behind the brand
Want to know more about how and why founder Maïna Cissé started the underargument?
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Sustainability
It can mean many different things to many people. From the sourcing of premium European materials and a focus on durability to selecting a factory that gives back to its community, find out what it means to us.
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Your Stories
Every womxn you see across our site and social media was casted based on a story they wrote that's inspired by one of our underarguments. Their words are vulnerable, inspiring and most definitely empowering.
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Maïna Cissé shakes up the codes of lingerie
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'You are more than a body': the lingerie brand that picks models without seeing them
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What I learnt from stripping down to my underwear to pose in an anti-casting shoot
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Maïna Cissé interviewed by Revealed
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Lingerie brand recruits models without seeing pictures or asking measurements
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