The Reboot Sale

About The Reboot Sale


The underargument has been on a mission using lingerie as a medium to advocate for individuality since 2018. After all the experiences shared and living through the last few years of curved balls, now feels like a good time to hit pause.

We’re going on a sabbatical so we can take time to think about how we can better develop the brand, the range, and how we can create an even more impactful experience to empower you all.

Treating you while we're off

Therefore, there will not be any further production or collection launches for a while. We wanted to thank you for your support and treat you with what we're calling our Reboot Sale. Your favourite styles are all under £50 (approximately $65/€60). Now is the time to stock up on your favourites as we may discontinue some of our iconic styles when we come back. 

This discount only applies during our time off and while current stock lasts.

New shipping prices

Please note that depending on your delivery country, some of our prices have increased to cover the true cost of handling and shipping your order.

Running as usual

We're taking a break but customer service is still running so you can still contact us here, and your returns will still be accepted as per our terms and conditions. All orders ship as usual!

The anti-casting

While we're off, the anti-casting shoots are on pause but you can still submit your stories here for consideration when we start shooting again.