// Demi bra
// French velvet straps and elastics
// Italian mesh
// Gold colour hardware
// Hook & eyes closure
// Tip for dark skins: the sheer mesh will turn a golden hue on your skin
// Tip for light skins: the sheer mesh will come out almost see-through on your skin
// Lou wears a 32D
Produced in Europe with Oeko-Tex materials sourced locally
We ship everywhere and EU orders ship taxes included
For orders delivered to the UK and France
Earn 10% cashback to redeem on future orders
Pay later or in instalments (UK orders only)
More than just labels
We make our labels actually useful. You'll find a colourful ribbon tag attached to your lingerie branded with the underargument you chose. It includes care instructions and also turns into a beautiful bookmark for your most empowering books. Of course, each of your pieces is also labelled with a woven label featuring the name of the product as a daily reminder to embrace your individuality.
The underargument is a female and minority owned business, we believe in authentic representation because we know from experience the power it holds and how a lack of it can prevent womxn's personal development, growth and emancipation.
All the womxn featured on the underargument have been selected based on the personal story they shared with us which was inspired by one of our collections' themes. We only receive stories, no photos and no measurements. This is what we call the anti-casting and it is our way of reclaiming the representation of womxn's diversity and utilising the power of storytelling to empower ourselves and others. Find out more and maybe submit your story too here.