F*ck perfection - DEMI BRA
// Demi cup wired bra
// Supportive underwire
// Beautiful natural lift with no padding
// French embroidery
// French velvet straps and elastics
// Gold colour hardware
// Hook & eyes closure
// Rosie is a size 30E (80F)
As Seen On...
|Becky wears a size 36C||Emily wears a size 32A||
Paula wears a size 34B
Lauren wears a 34C
"Just wanted to say thank you. You and your product are having a positive impact on my life- and is one of the only garments i own that fosters body positivity within myself"
"I never knew underwear could make me feel so good!!"
"I’ve been feeling a bit shitty about myself recently and have been working so much I haven’t had the chance to look after myself properly. I thought fuck it I’m gonna treat these boobies and bought myself one of your sets and oh my god. It is absolutely gorgeous! The detail, the quality, the fit! I feel so gorgeous in it and I just wanted to say thank you for bringing me back to life!"
"I have three of your collections and I LOVE them - thank you!"
"Wanna say thanks for being an inclusive and body positive brand. We need more responsible businesses like you"
"I absolutely love your lingerie!"
"Really gorgeous, love it!"
"I've just received my bra, the neckline is fantastic!"
- We ship internationally
- Free UK delivery on all orders over £180
- 2-3 days UK delivery
- Free UK returns within 14 days
For more information on returns, click here.
We are not as inclusive as we would want to yet, even with about 40 bra sizes. We are currently working on increasing our range to cater for larger back and cup sizes and are also working on adding more briefs sizes. Should you not find your size currently in our range and you'd like to know when it becomes available, please do reach out here.
Non-wired bras (Triangles)
We recommend soft cup triangles up to a D cup. Size recommendations by cup (go with the larger size suggested for more coverage):
|Cup Size||T-Shirt Size||Recommended Size|
Find your throughbust measurement (fuller point of your breasts) in cm on the left and underbust (just under your breasts) at the top of the table to get your corresponding size in the table below. Do not measure your throughbust too tightly, for an accurate measurement, you do not want to dig in your breasts when measuring.
International Cup Size Conversions
Briefs and Thongs
To find your size, measure your hip size at the fullest point and find your corresponding size in the table below. If you like to wear looser fitted briefs and your measurement falls at the larger end of the guide, we recommend sizing up.
|Hips measurement in CM||Recommended Size||FR||UK||US||AU|
We make our labels actually useful. You'll find a colourful ribbon tag attached to your lingerie branded with the underargument you chose. It includes care instructions and also turns into a beautiful bookmark for your most empowering books.
Of course, each of your pieces is also labelled with a woven label featuring the name of the product as a daily reminder to embrace your individuality.
For more information on our production standards, click here.
Ever hesitated to buy beautiful lingerie because... "Who has time to hand-wash anything"?
You won't have to hand-wash your underarguments. We picked materials that can be machine-washed on a gentle cycle under 30 degrees.
We do recommend using a washbag to protect your pieces and make them last longer. That would be our only recommendation and of course, no bleaching, no ironing, no tumble drying and no dry cleaning your underarguments!