F*ck perfection - DEMI BRA

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Product description

// Demi cup wired bra
// Supportive underwire
// Beautiful natural lift with no padding
// French embroidery
// French velvet straps and elastics
// Gold colour hardware
// Hook & eyes closure
// Rosie is a size 30E (80F)

As Seen On...

Becky wears a size 36C Emily wears a size 32A
Paula wears a size 34B
Lauren wears a 34C



"Just wanted to say thank you. You and your product are having a positive impact on my life- and is one of the only garments i own that fosters body positivity within myself"


"I never knew underwear could make me feel so good!!"


"I’ve been feeling a bit shitty about myself recently and have been working so much I haven’t had the chance to look after myself properly. I thought fuck it I’m gonna treat these boobies and bought myself one of your sets and oh my god. It is absolutely gorgeous! The detail, the quality, the fit! I feel so gorgeous in it and I just wanted to say thank you for bringing me back to life!"

Olivia I.

"I have three of your collections and I LOVE them - thank you!"


"Wanna say thanks for being an inclusive and body positive brand. We need more responsible businesses like you"


"I absolutely love your lingerie!"


"Really gorgeous, love it!"


"I've just received my bra, the neckline is fantastic!"


  • We ship internationally
  • Free UK delivery on all orders over £120
  • 2-3 days UK delivery 
  • Free UK returns within 14 days

For more information on returns, click here.