A Mindset First
Arguing against the norm and making you feel amazing about yourself every day, even when you don't seem to do it "the right way" is why we exist. Each product is labelled with its own underargument so every time you put them on, you remind yourself it's ok to just be you - flaws, quirks, talents and all.
Craftsmanship & Quality
We're obsessed with finding ways to make our ranges more sustainable but we do use man-made materials. So, our way to counteract our impact in the short term is to provide a quality product that will last.
We spend a lot of time improving our styles so they fit amazingly and meet your expectations - everyday luxury and comfort.
We use premium grade fabrics and trims sourced from Europe's finest craftsmen (mainly in France, Italy and Switzerland) as well as organic cotton only. We also only use Oeko-Tex certified materials to guarantee our garments are not harmful to your skin..
Our manufacturers (UK and Madagascar) are trained to the highest European standards and have been working exclusively with luxury brands from France and the UK for decades.
Slow Fashion Mindset
We have a "slow fashion" approach to production. It doesn't mean we take longer to produce, it just means we try our hardest to produce only what is needed. We always look at ways to reduce waste throughout the journey of our products - from the making of your lingerie to the time it is delivered to you.
Looking To The Future
As we grow, our aim is to continue to find innovative ways and materials to always make our brand more sustainable ecologically but also to support craftsmanship so the intricate skills required for the beautiful art of lace and lingerie making continue to be passed on for generations and support the communities we are involved with. We are currently looking into integrating biodegradable fabrics in our collections in 2019.
We are proud to support the foundation Sekool founded by our manufacturer in Madagascar. Sekool creates educational programs to re-integrate children from disadvantaged communities into the public school system. Their program has been so successful, they gave the very first school they built to the government to run as a public school.
They also make the best use of their factory grounds and created an amazing veggie garden at the back that they use to make fresh meals for the kids daily. The factory is extremely observant of their staffs' wellbeing and follows very strict codes to guarantee that they are always safe (they are in the process of finalising their international certification). In Africa, labor communities are often subject to malnutrition, so they provide food to ensure all the workers have a nutritious meal daily.