Why the underargument?
"The underargument is for the women and men who prefer to be themselves rather than to conform. It exists for the lovers of individuality, those who see value in differences and progress in alternative ways."
- My life experiences have always seemed to take me places where I didn't quite fit in, but yet somehow belonged to.
- I often tried to make sense to everyone until I realised how much greatness lies in differences and that maybe not fitting the norm was a blessing in disguise.
- I don't care so much about doing what's expected or what's normal but I care about what feels right, what is empathic of others and what can add positive value to our lives.
- I believe in cherishing quirks as much as talents because equally great experiences come out of both when fully embraced. That's why I want people to have the confidence to be their genuine selves and "argue against the norm" if necessary.
- I have had a serious addiction to lingerie since long before I could even wear any (I blame the French in me).
- I created the underargument - playing with the word undergarment to create "wearable mindsets" and a multifaceted brand that would remind all of us to be ok with who we are, whether it makes sense to others or not.
- The underargument is a content platform and an underwear brand. Firstly, because why not. Secondly, because there are multiple ways of getting a message across and where content can feed our thoughts, fashion can express them. In our case, fashion reminds us to accept and literally wear our most misunderstood, common, complex or sometimes shallow mindsets like a second skin. Each piece is labelled with its own mindset (or underargument) to remind us, each time we wear it, to embrace ourselves and our individuality.
- The collections I design are heavily inspired by my French heritage and use premium materials sourced mainly in France, Switzerland and Italy. I was keen to make a product that would cross over all of my worlds and therefore the collections are made in Africa and some small runs are also made in London. To find out more on our production standards and how we contribute to the communities we work with, click here.
- The content shared on theunderargument.com is specially curated in the aim to encourage seeing the world through different lenses. We reference 3rd party content as well as our own work. We welcome contributions, so if you want to argue with us, please do so here.